Leeward: a boutique surf shop and community space

Located on the leeside of the Oregon Coast Range, Leeward was my personal retail project in Portland, Oregon from 2015-2019. As a boutique surf shop and community space, Leeward was built on my desire to connect with the Pacific Northwest ocean and coastal landscape. I created the approachable yet refined brand identity, designed and built out the entire retail space, curated all the goods, and made all the content.