Manduka Fall 24 

Manduka is focused on making the world’s best yoga mats, and while the energy behind their product is strong, their brand narrative was missing a unique approach to the category. They asked us for a brand level campaign that would help them stand out. As we dug in, we discovered that Manduka respects yoga as a practice, not a lifestyle, and defined this as their greatest strength. 

In yoga, there is no game day. There is no competition. 
There is no end. 
There’s only practice... and more practice. In the spirit of this endless journey, we crafted a campaign that would champion the delights that can be found along the way, when there is no desination. 

In addition to our Practice Makes Practice campaign, we also provided content and framework for Manduka’s seasonal color stories and mat categories.