TevaForever

TevaForever is an innovative sandal recycling program that lets old soles find new life. With the launch of this sustainability initiative Teva fans were invited to send in their sun-faded footwear so their recycled materials could be reborn into new things and stay out of the landfill.

To launch the program we partnered with agency This. and animation studio Unlimited Time Only to create a short teaser video intended to create excitement and pique curiosity in our community around the initiative.

To continue driving traffic to the new sustainability initiative and educate our consumers on the program throughout the season, we created four films highlighting influential members of our community and what sustainability means to them.

All storytelling drove traffic to Teva.com where users could learn more and participate in the TevaForever program by sending in their old sandals to be recycled into new things.