Teva Where To Next?
To celebrate 40 years of the sport sandal and launch a new brand platform we dug deep into the Teva archives to unearth their best and brightest moments. We found record of life-changing experiences that have been fueled by their footwear across four adventure-filled decades. The only thing left to ask is Where to Next?
To mark their 40th year through seasonal products Teva revived their favorite styles from the past four decades, beginning with the ‘80s Revive Collection. The 60 second video, and paid media campaign drove traffic to teva.com where consumers could purchase the limited-edition styles.
Where to Next? launch - teva.com
Where to Next? launch - paid social media and email
In addition to leading the initial campaign launch driving traffic to the ‘80s collection, we concepted and executed on all assets for the ‘90s, 2000s and 2010s launches that would follow consecutively across the 2024 season.
